Our research vision in the School of Business is to relentlessly strive to produce good quality research in all areas of the business discipline. We welcome expressions of interest from both government and private sectors to partner with us for conducting high quality applied research that will meet the needs of the various organizations in our community and beyond. 

JOURNAL PUBLICATIONS

Tsai, Ming-Chun, S. Lin, S. Liu, and M. Chang (2007), "The Relative Efficiency of Decision Making Units: A Case Study of TFT-LCD Industry in Taiwan," International Journal of Business and System Research, 2007

Chong, Pete, P. DeVries, and M. Chang (2006), "An Intuitive Methodology for Website Design," International Journal for Innovation and Learning, Vol. 3 No. 4 (2006), 427-437

Coverdale, T.K. & Zaveri, J. (2003), "Bridging the IS Expectation Gap: Cognitive Learning Styles and the IS 2002 Curriculum", Issues in Information Systems, 4(2), 423-430.

Kim, D.R., Cheon, M.J., Beugre, C.D., & Coverdale, T.K. (2003), "Information Systems Outsourcing: Exploration on the Impact of Outstanding Service Providers' Service Quality", Issues in Information Systems, 4(2), 528-534.

Keishiro Matsumoto, Eustace L. S. Esdaille and Aubrey Washington (2009), "The Cost of A Generalized Term Loan and Internal Equity Mix for Capital Budgeting Analysis" The Dedicated Issue - Finance Topics, the Journal of Business & Entrepreneurship, 21(1), March, pp. 57-79..

Keishiro Matsumoto and James P. Hoban, Jr (2002), "Cash Breakeven Analysis and Degree Leverage Indices" the Review of Pacific Basin Financial Markets and Policies 6(4) (December, 2002) PP. 501-547.,

Keishiro Matsumoto and James P. Hoban, Jr (2002) "An Extension of Breakeven Analysis for Financial Planning" Advances in Financial Planning and Forecasting, Vol. 10, 2002,

Keishiro Matsumoto and James P. Hoban, Jr (1999), "Seasonality in the Rates of Return on the Japanese ADRs" The Pacific Basin Finance Journal, February.

Keishiro Matsumoto, Melkote Shivaswamy and James P. Hoban, Jr (1995), "Security Analysts' Views of the Financial Ratios of Manufacturers and Retailers" Financial Practice and Education, Vol. 5, No. 2. (Fall/Winter) 1995 pp. 44-55.

Keishiro Matsumoto, James P. Hoban, Jr. and Larry Sweeney (1995), "Principal Determinants of the Betas of Japanese ADRs " The International Journal of Finance, 7(3), pp. 1313-1330.

Keishiro Matsumoto, Samuel Kojo Andoh and James P. Hoban, Jr. (1994), "Rates of Return on Sotheby's Art Objects, the Fisher Hypothesis, Inflationary Expectations" in The Financial Review, (November, 1994) pp. 479-519.

Keishiro Matsumoto "Expert Information Processing and Useful Financial Ratios for Lending Decisions-A MANCOVA Test of Analysts' Behavior in The Indian Journal of Accounting.

Keishiro Matsumoto and Melkote Shivaswamy and James P. Hoban, Jr (1993), "Security Analysts' Perceptions of Financial Ratios" The Journal of Midwest Finance Association, Vol. 22, December, pp. 78-82.

Keishiro Matsumoto
, Melkote Shivaswamy and James P. Hoban, Jr. (1995), "A Behavioral Analysis of Financial Ratios" The Mid-Atlantic Journal of Business, 29, 1, March, pp. 7-25.

Keishiro Matsumoto, Melkote Shivaswamy and James P. Hoban, Jr. (1992), "Bankers' Perceptions of the Importance of Various Financial Reports in Lending Decisions: A Hierachical Cluster Analysis" The Indian Journal of Accounting Assocation, 23, December, pp. 9-17

Keishiro Matsumoto, Melkote Shivaswamy and James P. Hoban, Jr. (1991), "Financial Ratios, A Behavioral Viewpoint" Finance India, 5(3), September, pp. 319-328.

Keishiro Matsumoto, Melkote Shivaswamy and James P. Hoban, Jr (1991), "Credits Analysts' Perceptions of Inter-Industry Analysis Ratio Characteristic." Finance India, 5(2), June, pp. 173-186.

Keishiro Matsumoto, Melkote Shivaswamy and James P. Hoban, Jr (1991), "Bankers' Perspectives of Critical Financial Ratios in Lending Decisions" Business Journal, 8(1) Fall, pp. 28"39.

Keishiro Matsumoto, Melkote K. Shivaswamy and Debra Lu (1989), "Accounting Students' Perceptions of Software for Mainframe and Microcomputers," The Journal of Education for Business, 64(8), May, pp. 345-347.

Keishiro Matsumoto (1983), "The Present Value of Cash Flow Generated under the Double-Declining Balance Method with Switching to the Straight Line Method: A Pedagogic Note" The Engineering Economist, 29(2),Winter, pp. 148-157.

Keishiro Matsumoto, R. B. Upson and P. F. Jessup (1975),"Portfolio Diversification Strategies", The Financial Analysts Journal, May/June

Hysell, D. L., E. Nossa, M. F. Larsen, J. Munro, M. P. Sulzer, and S. A. González (2009), Sporadic E layer observations over Arecibo using coherent and incoherent scatter radar: Assessing dynamic stability in the lower thermosphere, J. Geophys. Res., 114, A12303, doi:10.1029/2009JA014403.
http://www.agu.org/journals/ABS/2009/2009JA014403.shtml

Ogunmokun, Gabriel O and Fiona, M.Y. Chong (2009), "Determinants of foreign market entry mode decision: An exploratory study of business organisations in Australia" International Journal of Trade and Global Markets, Vol. 2, Nos. .pp.336-346

Ling yee Li and Ogunmokun, Gabriel O (2008) "An Empirical Study of Manufacturing Flexibility of Exporting Firms in China: How do Strategic and Organizational Contexts Matter?", Industrial Marketing Management, 37 pp. 738-751

Ogunmokun, Gabriel O, Iris Chin and Janelle McPhail (2005), "A Discriminant Analysis of Managers' Perceptions of the Value of Marketing Research and Its Effect on Business Performance", International Journal of Management, Vol 22 No 1, pp 32-40

Ogunmokun, Gabriel and Fiona M. Y. Chong (2005), "Management Worldview of International Marketing and its Effect on Export Performance", An Exploratory Study of Exporting Companies in Australia" Amity Global Business Review, Vol. 1 No. 1 August.

Ogunmokun, Gabriel O and Ling yee Li (2004) "Product Development Process and Performance of Export Ventures: A Study of Exporting Companies in the People's Republic of China" Journal of Asia Pacific Marketing, Special Issue, Vol. 3 No. 2/3 pp. 84 - 98

Ogunmokun, Gabriel O and Ling yee Li (2004) "Strategic Marketing Planning Process and Variations in Export Performance: A Case of Exporting firms in China" Journal of International Business and Entrepreneurship Development, Special Issue, Vol. 2 No. 2 pp. 99 - 104

Ogunmokun, Gabriel O and Simone Ng (2004), "Factors Influencing Export Performance in International Marketing: A Study of Australian Firms" International Journal of Management, Vol. 21, No 2, June, pp. 172 - 185.

Ogunmokun, Gabriel O and Janine Wong (2004) "Determinants of marketing adaptation/globalization practices of Australian exporting firms", World Review of Science, Technology and Sustainable Development, Vol. 1, No 1, pp. 81- 92.

McClymont Hoda, Ogunmokun, Gabriel O and Aliakabari Judith (2004), "An exploratory examination of the marketing philosophy utilization in the health industry: A case of preventative family home visiting health program in Australia" Journal of Problems and Perspectives in Management. pp. 46-58

Li Ling-Yee and Ogunmokun, Gabriel O (2003), "Effect of Marketing Control on Export Venture Performance: The Moderating Role of Relationship Intensity and Market Dynamism", Journal of Global Marketing, vol. 16, No 3, 2003, pp.5-29.

Li Ling-Yee and Ogunmokun, Gabriel O (2003), "The Effect of firm resources and export venture characteristics on export competitive advantages: An empirical analysis of exporting firms in the People's Republic of China", Journal of International Marketing and Exporting, Vol. 8, No 1, 2003, pp. 17-36.

Ogunmokun, Gabriel O and Ling yee Li (2001), "Marketing Control and Export Success: An Exploratory Study of Exporting Firms in the People's Republic of China" Global Business Review, Vol.2 No 2, July - December, pp. 167-176

Li, Ling yee and Ogunmokun, Gabriel O (2001), "Effect of Export Financing and Supply-Chain Skills on Export Competitive Advantage", Columbia Journal of World Business, Vol. 36 (3), pp. 260 - 279

Li, Ling yee and Ogunmokun, Gabriel O (2001), "The Influence of Inter-firm Relational Capabilities on Export Advantage and Performance: An Empirical Analysis" International Business Review, Vol. 10, pp. 399 - 420.

Li Ling-yee and Ogunmokun, Gabriel O (2001), "Marketing Planning and Export Performance: The Moderating Role of Firm Size, International Experience, Legal forms of Ownership and Company Diversification, Journal of International Marketing and Exporting, Vol. 6, No 1 pp. 26-46

Li, Ling yee and Ogunmokun, Gabriel O (2000), "The Effect of Flexibility on Export Venture Performance: The moderating Roles of Environment, Control and Cooperation Factors", Journal of Global Marketing, Vol. 14, Number 3 pp. 99 - 126

Ogunmokun, Gabriel O and Simone Ng (2000), "Managerial Perceptions of Export Motivation and Problems: A Comparative Study of Small versus Medium to Large Exporting Firms in Australia", International Journal of Management, Vol. 17, No 4, December, pp. 451 - 460.

Ogunmokun, Gabriel O and Li, Ling-yee (1999), "Globalization Versus Adaptation in International Marketing: A Study of Exporting Companies in the People's Republic of China", Asian Academy of Management Journal, Vol. 4, No 2, July, pp. 23 - 38

Ogunmokun, Gabriel O and Ng, Simone (1999), "Environmental Scanning Practices and Export Performance in International Marketing: A Study of Australian Exporters", International Journal of Management, Vol.16, No 1 March, pp.9 - 20.

Ogunmokun, Gabriel O, Shaw, Robin N and FitzRoy, Peter T (1999), "Determinants of Strategic Planning in Small Business: An Exploratory Investigation of Small Business Organizations in Australia", International Journal of Management, Vol. 16, No 2, June pp. 190-202.

Ogunmokun, Gabriel O
and Ng, Simone (1998), "An Investigation of the Problems Encountered by Exporters in International Marketing and Factors Influencing Exporting: A Study of Australian Exporters", Journal of International Marketing and Exporting, Vol 3, No 2 August, pp. 123-133

Li, Ling-Yee and Ogunmokun, Gabriel O (1998), "Export Performance and Strategic Control: A Comparative Study of Successful versus Unsuccessful Export Ventures in the People's Republic of China", International Journal of Management. Vol 15, No 4 December, pp. 420-430

Ogunmokun, Gabriel O (1998), "Planning: An Exploratory Investigation of Small Business Organizations in Australia", International Journal of Management. Vol. 15, No. 1 March, pp. 60-71

Ogunmokun, Gabriel O; Chan Lai Ning Hidi and Ling-Yee Li (1997), "An Exploratory Study of the Pricing Practices of Canadian and Hong Kong Businesses", International Journal of Management. Vol. 14, No. 2 June, pp. 168-178

Ogunmokun, Gabriel O; Lee Ching Mann, Tara and Li, Ling-Yee (1997), "Advertising Practices of Canadian and Hong Kong Businesses: An Exploratory Comparison", International Journal of Management Vol. 14, No. 3 September, pp. 468-475

Ogunmokun, Gabriel O and Fidalgo, Sandra (1996), "Training and Development: Some Insights into the Marketing Problems and Training Needs of Western Australian Companies", International Journal of Management, Vol.13 No.4 December, pp. 483-494

Ogunmokun, Gabriel O and FitzRoy, Peter T (1995), "Australian Small Business Objectives and the Marketing Concept: An Exploratory Study", International Journal of Management, Vol. 12 No. 1 March, pp. 44-55.

Jack Yeung, J.K.W., Foster, John and Ogunmokun, Gabriel O (1995), "Marketing Information Needs and IT Usage among Very Small Businesses in Hong Kong", Journal of Management Systems, Vol. 7, 1, 45-58.

Ogunmokun, Gabriel O (1984), "A Study of the Problems of Small Businesses in Vanuatu Urban Areas: Port Vila and Luganville - Santo", Pacific Journal of Management, Vol. 2, No. 1, pp 63-72

Ogunmokun, Gabriel O (1983), "The Role of Personnel Management in Organizational Effectiveness", Pacific Journal of Management, Vol. 1, No. 1, pp 16-23

Vineyard, M. L., Amoako-Gyampah, and J. R. Meredith (2000) "An Evaluation of Maintenance Policies for Flexible Manufacturing Systems", International Journal of Operations & Production Management, Vol. 20, No. 7, August

Vineyard, M. L., K. Amoako-Gyampah, and J. R. Meredith, (1999), "Failure Rate Distributions for Flexible Manufacturing Systems -An Empirical Study", European Journal of Operational Research, 116, 1999.

Vineyard, M. L., E. S. Wilson, and J. Meredith, (1997) "Inventory and Capacity Management of Natural Gas Under Deregulation", , Production and Inventory Management Journal, Vol. 38, No. 3, Third Quarter 1997.

Vineyard, M.L., (1993), "FMS Performance: A Long-Term Study", Production and Inventory Management Journal, Vol. 34, NO. 4, Fourth Quarter.

Vineyard, M.L. and S. Zeltmann (1993), "Computer Software in Advanced Manufacturing Systems", Industrial Management, July/August.

Vineyard, M.L. and J. Meredith, (1993),"A Longitudinal Study of the Role of Manufacturing Technology in Business Strategy", International Journal of Operations & Production Management, Vol. 13, No.12.

Zeltmann, S. and M. L. Vineyard (1992), "A Case for Teaching Computer Software Maintenance in the Business Information Systems Curricula", Interface, Vol.14 Issue 2, Summer 1992.

Zeltmann, S. and M. L. Vineyard (1992), "Maintaining Computer-Based Systems: A Case and Prescription for Computer Information Systems Curricula", Journal of Computer Information Systems, Vol. XXXIII, No.1, Fall

Vineyard, M. L. and J. Meredith (1992), "Effect of Maintenance Policies on FMS Failure", International Journal of Production Research, Vol. 30, No. 11.

CONFERENCE PROCEEDINGS PUBLICATIONS

Williams, Charles and William Mills (2008), "Technology Integration in an Interactive Information System," International Academy of Business and Public Administration Disciplines Conference, October.

Williams, Charles and Wade McCutcheon (2008), "Intervention for on the Job Sexual Harassment," International Academy of Business and Public Administration Disciplines Conference, October

Williams, Charles and Stan Self (2007), "Foreign Investment and Transaction Costs," International Academy of Business and Public Administration Disciplines, January.

Self, Stan and Charles Williams (2007), "The Business of Bribery," International Academy of Business and Public Administration Disciplines, January.

Williams, Charles and Bill Mills (2007), "The Business of Geographic Information Systems," International Academy of Business and Public Administration Disciplines, October

Self, Stan and Charles Williams (2007), "Harmonized Standards May Be False Advertising," International Academy of Business and Public Administration Disciplines, January.

Williams, Charles and Stan Self (2007), "MCommerce," International Academy of Business and Public Administration Disciplines, January.

Williams, Charles and Stan Self (2006), "The Erratic Nature of Best Efforts IPOs," International Academy of Business and Public Administration Disciplines, April 2006.

Self, Stan and Charles Williams (2006), "Private Inurement," International Academy of Business and Public Administration Disciplines, April 2006.

Williams, Charles and Bill Mills (2006), "IT Outsourcing for E-Commerce," International Academy of Business and Public Administration Disciplines, April.

Williams, Charles and Wade McCutcheon (2005), "The Funding of Education Through a State Lottery: A Non-Parametric Study," International Academy of Business and Public Administration Disciplines, April .

Williams, Charles (2002), "An Increased Workload Incentive for Reducing Information Systems Non-Promotion Rates," TSU System-Wide Symposium 2002, page 109-112.

Williams, Charles (2001), "The Electronic Signature: Is it Affordable Technology?," The Alabama Society of Certified Public Accountants, November 2001, page 4-8.

Williams, Charles (2001), "Management of Chemistry Laboratories Through Database Applications: A Cooperative Effort Among College," TSU System-Wide Symposium 2001, page 109-112.

Williams, Charles (2000), "Distance Learning Effectiveness in Business Core Courses, Proceedings of the Business 2000 International Conference, Vol1, page 109-112.

Williams, Charles (2000), "The Beneficial State Lottery: An Educational Myth," TSU System-Wide Symposium.

Williams, Charles
(1999), "Disaggregated Remaining Natural Reserves to Production Ratios for the United States," TSU System-Wide Symposium.

Tsai, M, K Shih, J. Chen, and M. Chang (2006), "A Comparison of Service Quality on Fast-food Chain Franchises-Assessing Customers' Perspectives in an Emerging High-Tech Industrial City," Proceedings of MIC 2006 Conference, Portoroz, Slovenia

Chong, P, Jie Yin, and M. Chang (2005), "The Characteristics of E-bay Stores in Texas Regions," Proceedings of SWDSI 2005 Conference, Orlando, FL

Chong, P, M. Chang, and R. Robbins, (2004) "ER Approach to Website Design: An Urban University Teaching Experience," Proceedings to 2004 SWDSI Conference, Orlando, FL

Chong, P., M. Chang, C. Kuo, E. Chong, and M. Chang (2003), "City Size Analysis: A Preliminary Research for E-Government Applications," Proceedings to the 2003 International Conference of Pacific Rim Management, Seattle, WA, July 31-August 2.

Chong, P.P., M. Chang, and R. McMahon (2003), "Toward a More Generalized Model Management: An Entity-Relationship Approach," Proceedings to Decision Sciences Institute (SWDSI) 34th Annual Conference in Houston, Texas, March 6-8.

Chao, Wen-Chi, Jason C. H. Chen, Quan Xhang, and M. Chang (2003), "Knowledge Management: The Trend of Knowledge Economy," Proceedings of ACME 2003 Conference, Seattle, WA July 31 - August 2,

Zhang, Y., J. C.H. Chen, P.P. Chong, and M. Chang (2002), "Managing a Successful Object-Oriented Transition: A Survival Kit in the Information Age, "Proceedings to the 2002 International Business and Economic Research, Las Vegas, Nevada, October 7-12.

Chong, P.P., M. Chang, and J. Yin (2002), "Integrated Simulation/Expert System for Library Resource Management," Proceedings to the 2002 International Conference of Pacific Rim Management, Los Angeles, August 1-3.

Chong, P.P., J.C.H. Chen, M. Chang, and K. Chen (2002), "Optimal Information Technology Purchase Decision: A Factor Rating Approach," Proceedings to the 2002 International Resource Management Association International Conference, Seattle, WA, May 19-22

Chuang, Ta-Tao, Jason C.H. Chen, P. Pete Chong, and M. Chang (2002), "The Effects of eBusiness on Supply Chain Management: A Model Analysis," Proceedings of ACME , LA, CA, Aug. 1 - 3.

Coverdale, T.K. & Zaveri, J. (2004) "From Functional Systems to E-Markets: The Evolution of Organizational IS", 35th Annual Meeting of the Decision Sciences Institute (DSI), Boston, MA, November.

Coverdale, T.K. & Zaveri, J. (2004) "Exploring the Impact of Global Structure on Organizational Knowledge Transfer: A Contingency Analysis", 2004 Americas Conference on Information Systems (AMCIS), New York, NY, August.

Coverdale, T.K. & Bhatt, G.B. (2003), "Knowledge Management Process: A Human-Centered Approach", 34th Annual Meeting of the Decision Sciences Institute (DSI), Washington, DC, November.

Coverdale, T.K. & Zaveri, J. (2003), "Bridging the IS Expectation Gap: Cognitive Learning Styles and the IS 2002 Curriculum", The International Association for Computer Information Systems 2003 Conference, Las Vegas, NV, October.

Beugre, C.D. & Kenner, T.S. (2003) "Sharing Tacit Knowledge in Organizations: An Organizational Justice Perspective", 40th Annual Meeting of the Eastern Academy of Management, Baltimore, MD, May.

Keishiro Matsumoto (1998), "A Comparative Analysis of Non-paid, Paid Part-time, and Full-time Working Women in Bogotá, Colombia", in the Proceedings of The Fourth International Conference of the Americas Toward the Year 2000, Points of Convergence in the Americas, January 23-31. pp. 81-95

Keishiro Matsumoto (1996), "Human Capital, Income Adequacy, and Household Characteristics as the Determinants of Income Differentials: A Case of Urban Middle Class Career Women, Bogotá, Colombia", Readings from the Second Annual Nissan Fellows Alumni Conference, Volume 2, November 21-24.

Keishiro Matsumoto (1995), "Progresso? La mujer en la educación superior en Colombia, Años 70-90", Proceedings: The Third Biennial Conference, Culture, Technology, and Change in the Americas, pp. 353-360.

Shyam S. Lodha, Keishiro Matsumoto, and David Morris (1993), "New Perspectives on Business", International Conference Proceedings Volume, April 23-24.

Keishiro Matsumoto (1991) Annual Conference Program and Proceedings of the Northeast Business & Economics, Association, Inc. November 7-8, 1991, Marriott Hotel, Stamford, Connecticut.

Keishiro Matsumoto (1991) "Business Strategies for the 1990s". International Conference Volume April 26-27.

J Munro (2010), "A study of factors influencing the effect of sidebar discussions: A work in progress paper", Academy of World Business, Marketing and Management Development, Conference Proceedings Oulu, Finland p. 402

Ogunmokun, Gabriel O, Daniel Tripolitano and Janelle Rose (2010), "Environmental Sustainability and Green Marketing: A Study of Business Organizations in Australia", published in the International Federation of Scholarly Association of Management (IFSAM) Conference Proceedings, Paris, France.

Ogunmokun, Gabriel O, Hariman Kasuma and Janelle Rose (2010), A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry, "Academy of World Business, Marketing and Management Development, Conference Book" Oulu, Finland pp. 569-577

Ogunmokun, Gabriel O and Tafadzwa E.L. Nyanzunda (2010), "A Study of Export Planning, Market Research and Managerial Perception of Export Barriers in Zimbabwe", published in the International Federation of Scholarly Association of Management (IFSAM) Conference Proceedings, Paris, France

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2010), "Managing and Marketing Organizations in an Era of Global Economic Uncertainty and Environmental Complexity", Academy of World Business, Marketing and Management Development, CD of Conference Proceedings", Oulu, Finland, Vol. 4 No 1, pp. 1-923

Janelle Rose and Ogunmokun, Gabriel O (2008), "Improving Usage of Self-Service Banking Technologies among Mature Consumers", Academy of World Business, Marketing and Management Development, Conference Proceedings, Rio de Janeiro, Brazil Volume 3, No 1.pp.157-165

Ogunmokun, Gabriel O, Elaine Chen Hsin Tang and Janelle Rose (2008), "Strategic Marketing Planning Practices and Business Performance: An Examination of Small and Medium Sized Business Organizations in Singapore" Academy of World Business, Marketing and Management Development, Conference Proceedings, Rio de Janeiro, Brazil Volume 3, No 1.pp.474-485

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2008), "Managing and Marketing Organizations in an Era of Global Complexity", Academy of World Business, Marketing and Management Development, CD of Conference Proceedings, Rio de Janeiro, Brazil, Vol. 3 No 1, pp.1-1045

Ogunmokun, Gabriel O and Ling-yee Li (2006) "Manufacturing flexibility and export performance: An exploratory Investigation" 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp.1184-1191

Ogunmokun, Gabriel O and Fiona Chong (2006) "The effect of demographic factors on ethnocentric versus non-ethnocentric strategic pre-dispositions of exporting companies in international business" 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp. 2110-2117

Ogunmokun, Gabriel O, Daniel Tripolitano and Ali Quazi (2006) "Green marketing practices and business performance" 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1. pp. 1658-1665

Raja Peter and Ogunmokun, Gabriel O (2006) "Immigrants' Consumer Adaptation: A case of South Asians in Western Australia" 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp. 1417-1434

Ogunmokun, Gabriel O
, Gabbay, Rony and Rose, Janelle (2006), "Business across Borders in the 21st century" Academy of World Business, Marketing and Management Development CD of Conference Proceedings" Paris, France, Vol. 2 No 1, pp.1-2201

Ogunmokun, Gabriel O, Tiana Hopper and Hoda McClymont (2005), "Strategy implementation and organizational performance: A study of private hospitals", published in the Australian Business and Behavioural Sciences Association Conference Proceedings

Tiana Hopper, Ogunmokun, Gabriel O and Hoda McClymont (2005), "The Effect of Strategic Marketing Planning Practices on performance: A study of Australian private hospitals", published in the Australian Business and Behavioural Sciences Association Conference Proceedings.

Ogunmokun, Gabriel O and Ling-yee Li (2005), "A Study of the Strategic Behaviour Influencing Export Performance in International Marketing" Business and Information, Academy of Taiwan Information Systems Research Conference Proceedings- pp 1-12

Ogunmokun, Gabriel O and Iris Chin (2005), "Public Relations Practices and Organizational Performance", Business and Information, Academy of Taiwan Information Systems Research Conference Proceedings- pp 1-8

Tiffany Hardy, Ogunmokun, Gabriel O and Caroline Winter (2005), "An exploratory study of factors influencing campers loyalty to camping site in the tourism industry", published in the 19th ANZAM Conference Proceedings 7-10 December

Jared Young, Ogunmokun, Gabriel O and Caroline Winter (2005), "Competitive Marketing Strategy and Performance: An Exploratory Study of Small - Medium sized Retail firms in Australia" published in the 19th ANZAM Conference Proceedings 7-10 December

McClymont Hoda, Ogunmokun, Gabriel O and Ali Akbari Judith (2004), "Marketing in the Health Care Industry: An Australian Exploratory Study", Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.241-248

Ogunmokun, Gabriel O and Janine Wong (2004) "Marketing Adaptation and Export Performance: An Exploratory Study of Australian Exporting Firms" Advances in Global Business Research, Vol. 1 No 1 Proceedings of the 2004 Academy for Global Business Advancement, Texas A & M University at Commerce, Texas, USA Hosted in New Delhi, India, January 7-9, 2004 pp. 73-77

Ogunmokun, Gabriel O and Janine Wong (2004) "Factors Influencing the Level of Marketing Mix Adaptation in International Marketing: A Study of Australian Exporting Companies" Advances in Global Business Research, Vol. 1 No 1 Proceedings of the 2004 Academy for Global Business Advancement, Texas A & M University at Commerce, Texas, USA Hosted in New Delhi, India, January 7-9, 2004 pp. 382-385

Ogunmokun, Gabriel O, Iris Chin and Janelle McPhail (2004), "Marketing Research Practices and Company Performance" Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.946-958

Ogunmokun, Gabriel O and Chong M.Y. (2004), "Strategic Predispositions and Export Performance: A Study of Organizations with an Ethnocentric Versus Non-Ethnocentric Worldview of International Marketing", Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.997-1002

Stevenson, Helen, Jocumsen, G and Ogunmokun, G (2004) "Internal Marketing Practices: A Comparative Study of SME and Large Manufacturing Businesses in Australia", Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp. 1043-1062

Ogunmokun, Gabriel O and Ling-yee Li (2004), "Preliminary Assessments of New Product Ideas and its Effect on Export Performance: A Study of Exporting Companies in the People's Republic of China" Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp. 1289 - 1300

Ogunmokun, Gabriel O, Kusuman, H., McClymont H (2004), "Strategic Marketing Planning Practices of Pharmaceutical Retail Stores in the Australian Health Care Industry", American Society of Business and Behavioural Sciences, Conference Proceedings, 8th International Conference, Cairns, Queensland, Australia.

McPhail, J., Ogunmokun, Gabriel O (2004), "Determinants of Senior Consumers' Usage Level of Self-Service Banking Technologies", published in the American Society of Business and Behavioural Sciences, Conference Proceedings, 8th International Conference, Cairns, Queensland, Australia.

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2004), "The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century", Academy of World Business, Marketing and Management Development, CD of Conference Proceedings" Gold Coast, Australia, Vol. 1 No 1, pp. 1-1405.

Ogunmokun, Gabriel O and Li Ling-Yee, (2003), "A Comparative Study of Successful Versus Unsuccessful Export Ventures and their Strategic Marketing Planning Formulation and Implementation Process: A Case of Exporting Firms in China", World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 - 14 June 2003, pp.668-672.

Li Ling-Yee and Ogunmokun, Gabriel O (2003), "An Exploratory Study of the Moderating Influence of Export Venture Characteristics on the Resources based View of Export Competitive Advantages", World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 - 14 June 2003, pp.663-667.

Quintal, V. and Ogunmokun, Gabriel O (2003), "Marketing Education Factors Influencing Students' Level of Satisfaction: A Comparative Study of Satisfied Versus Unsatisfied Higher Education Students in Australia", World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 - 14 June 2003, pp.229-231.

Theingi, Ogunmokun, Gabriel O and S. Purchase (2003), "International Marketing Resources and Export Performance: An Exploratory Study of Small - Medium Sized Firms in Thailand", World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 - 14 June 2003, pp. 639-643.

Ogunmokun, Gabriel O, McPhail Janelle and Iris Chin (2003), "Australian business organizations perceptions of the value of formal marketing research: A comparative study of firms with high versus low level of performance", Australian and New Zealand Marketing Academy Conference Proceedings, University of South Australia, Adelaide, December 1-3, pp. 1617-1624

Theingi and Ogunmokun, Gabriel O (2002), "The Impact of Control, strategy and Market Entry Decision Process on Export Performance: An Exploratory Study of Small -Medium Sized Firms in Thailand" 27th Macro marketing Conference Proceedings in the Asia Pacific Century, University of New South Wales, Sydney, Australia, June 11-14, pp. 16-32.

Quintal, V. and Ogunmokun, Gabriel O (2002), "Factors Influencing Choice in International Education" published in the 16th Australian International Education Conference Proceedings, Hobart, Tasmania, Australia, 30th September- 4th October 2002.

Ogunmokun, Gabriel O and Li, Ling-yee (1999), "Marketing Control and Variations in Export Performance: An Investigation of Exporting Companies in the People's Republic of China", published in ANZMAC99 November 28th - 1st December, Conference Proceedings.

Ogunmokun Gabriel O (1999), "A Study of Export Performance and the Problems Encountered In Exporting", Academy of International Business Conference Abstract Proceedings, Southern East Asia Region, Melbourne, July 8-10 p. 11

Ogunmokun, Gabriel O and Li, Ling-yee (1999), "Marketing Concept Philosophy and Performance: A Case of Exporting Companies in the People's Republic of China", World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX pp. 171-173

Li, Ling-yee and Ogunmokun, Gabriel O (1999), "Determinants of Export Performance: Research Evidence from Mainland China", World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX p. 161

Iswariah, Sheila and Ogunmokun, Gabriel O (1999), "Green Environmental Marketing: An Exploratory Investigation of Business Organizations in Australia", World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX p. 111

Li, Ling-yee and Ogunmokun, Gabriel O (1998), "Marketing Orientation and Performance in International Marketing: An Investigation of the Exporting Companies in the People's Republic of China", in Ogunmokun, Gabriel O and Gabbay, Rony (1998), Contemporary Issues in International Business and Marketing, Academic Press International, Chapter 3.

Li, Ling-yee and Ogunmokun, Gabriel O (1998), "The Effect of Marketing Planning on Export Performance: The Moderating Roles of Firm Size, Environmental Hostility, Control and Flexibility -A Study of Exporting Firms in the People's Republic of China", American Marketing Association, 1998 Marketing Exchange Colloquium, Conference Proceedings, Vienna, July 23 - 25, p. 467.

Ogunmokun, Gabriel O and Li, Ling-yee (1997), "Strategic Control and Export Performance in International Marketing: An Exploratory Study of Exporting Companies in the People's Republic of China", published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Ogunmokun, Gabriel O
and Ng, Simone (1997), "Export Practices in International Marketing: A Study of Australian Firms", published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Li, Ling Yee and Ogunmokun, Gabriel O (1997), "Marketing Flexibility and Export Performance: A Study of Exporting Companies in the People's Republic of China" published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Amonini, Claudia and Ogunmokun, Gabriel O (1997), "Strategic Marketing Planning Practices: A Study of Australian Small Business Organizations", published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Ogunmokun, Gabriel O (1996), "Planning in Australian Small Business Organizations", Small Enterprise Association of Australia and New Zealand Asia Conference Proceedings, September 21-23

Ogunmokun, Gabriel O, Lee, Ching Mann Tara and Li, Ling-Yee (1996), "Promotion Objectives and Advertising Budgeting Methods: A Study of Canadian and Hong Kong Businesses", Marketing Educators, Conference Proceedings, pp. 178-186.

Ogunmokun, Gabriel O and Birkhead, Anthea A (1996), "Foreign Market Information Prentices: A Study of Australian Exporting Firms", ANZAM'96 Conference Abstract Proceedings, Wollongong, New South Wales, Australia, p.12

Ogunmokun, Gabriel O and Fidalgo, Sandra (1996), "Marketing Concept Philosophy and Its Adoption: A Study of Western Australian Organizations", ANZAM'96 Conference Abstract Proceedings, Wollongong, New South Wales, Australia, p.69

Ogunmokun, Gabriel O (1996), "Tourism Marketing: A Study of the Latrobe Valley in Victoria, Australia", ANZAM'96 Conference Proceedings, Wollongong, New South Wales, Australia, p.79

Ogunmokun, Gabriel O, Shaw, Robin N and FitzRoy, Peter T (1996), "Factors Affecting Strategic Planning Practices in Small Business Organizations", ANZAM'96 Conference Abstract Proceedings, Wollongong, New South Wales, Australia, p.137.

Ogunmokun, Gabriel O and Fidalgo, Sandra (1995), "Marketing Problems and Training Needs: An Exploratory Study of Western Australian Firms", published in the Conference Proceedings, Marketing Educators and Researchers' International Conference, Brisbane, Australia, July 2-5.

Ogunmokun, Gabriel O; Chan, Lai Ning Hidi and Li, Ling-yee (1995), "International Pricing Decisions: A Comparative Study of Hong Kong and Canadian Businesses", International Conference on Global Business in Transition, Prospects for the twenty first Century, Conference Abstract Proceedings, Hong Kong, pp.14-16.

Ogunmokun, Gabriel O
; FitzRoy, Peter T. and Shaw, Robin N (1995), "An Exploratory Study of Strategic Planning Behaviour in Australian Small Business: Expectancy Planning Model" published in the Academy of International Business Conference Proceedings, Seoul, Nov. 14-19.

Li, Ling-yee and Ogunmokun, Gabriel O (1993), "Pricing Decisions of Manufacturing Industries in Hong Kong and Mainland China and Its Implications for International Marketing", American Chinese Management Educators (ACME) Association Annual Conference, Conference Proceedings, Los Angeles, USA, August, pp.431-433.

Yeung, Jack; Ogunmokun, Gabriel O and Foster, John (1993), "A Study of Hong Kong Small Business Organizations' Computerization of Marketing Information Systems" Conference Proceedings, ENDEC World Conference on Entrepreneurship, Singapore, July 15-17, pp. 500-509.

Vineyard, C. and Vineyard, M (In press), "Business Video Conferencing Classes: A Host/Remote Site Performance Study, Proceedings of the 2010 Academy of Business Education Conference.

Vineyard, C., Vineyard, M.L (2009), "Improving Academic Integrity in On-Line Teaching",., Proceedings of the 2009 Financial Education Association Conference.

Matsumoto, K., Hull, R., Vineyard, C.L. and Vineyard, M. L., (2007), "A theory of the Generalized Term Loan and It's Application to Financial Decisions - A pedagogic Innovation", Proceedings of the 2007 Financial Association Conference.

Vineyard, C.L. and Vineyard, M.L., (2005), "Utilization of Textbook Ancillaries for the Beginning Instructor", Proceedings of the 2005 Gulf Coast Economics Conference.

Vineyard, C.L. and Vineyard, M.L., (2005), "Simulation Learning in Economics", Proceedings of the 2005 Gulf Coast Economics Conference.

Vineyard, M.L., and Crabtree, C.L., (2003), "The Impact Of Managerial Involvement On Safety: A Hotel/Gaming Study", Proceedings of the 2003 Midwest Decision Sciences Conference.

Vineyard, M.L., and Crabtree, C.L., (2003), "A Longitudinal Bank Default Study: A Descriptive Analysis", Proceedings of the 2003 Midwest Decision Sciences Conference.

Vineyard, M.L., and Wongchoti, U (2001), "Capital Structure Considerations for Service Sector Operations: A Hotel Industry Study",., Proceedings of the 2001 National Decision Sciences Institute.

Vineyard, M.L., (2000), "A Descriptive Model of Equipment Downtime Characteristics, With Illustrative Cases", Proceedings of the 2000 National Decision Sciences Institute.

Maiga, A.S., Agrawal, S.P., and Vineyard M.L., (1998), "World Class Manufacturing and Capacity Utilization: A Causal Analysis ", Proceedings of the 1998 National Decision Sciences Institute.

Dreyfus, L.P. and Vineyard M.L. (1997), "Determining The Critical Elements For Producing Quality Products In A Manufacturing Environment", Proceedings of the 1997 National Decision Sciences Institute.

Dreyfus, L.P. and Vineyard M.L. (1996), "Impact Of Employee Relations On Quality Products In A Manufacturing Environment", Proceedings of the 1996 National Decision Sciences Institute.

Dreyfus, L.P. and Vineyard M.L. (1995), "Quality In Manufacturing: Factors For Success", Proceedings of the 1995 National Decision Sciences Institute.

Dreyfus, L.P. and Vineyard, M.L. (1994) "Japanese Manufacturing In The U.S.", Proceedings of the 1994 National Decision Sciences Institute.

Wilson, E.S. and Vineyard, M.L. (1994), "Inventory and Capacity Management of Natural Gas in a Deregulated Environment", , Proceedings of the 1994 National Decision Sciences Institute.

Vineyard, M.L. (1993), "Maintenance Considerations for Computer Controlled Manufacturing Software", Proceedings of the 1993 National Decision Sciences Institute.

Vineyard, M.L. and S. Zeltmann (1992), "A Review of Research in Progress: An Investigation Into Skills Required to Successfully Maintain Existing Software", The Association for Computing Machinery.

Zeltmann, S.M. and Vineyard, M.L. (1992), "An Empirical Study Investigating Skill Effectiveness in the Maintenance of Existing Computer Software", Proceedings of the 1992 National Decision Sciences Institute, Vol. 2

Vineyard, M.L. and Meredith, J.R., (1992), "FMS Performance: A Longitudinal Study", Proceedings of the 1992 National Decision Sciences Institute, Vol. 3.

Vineyard, M.L. and Zeltmann, S.M., (1992), "Software Maintenance: A Skills Effectiveness Study", Proceedings of the 1993 National Decision Sciences Institute, Vol. 3.

Vineyard, M.L. and J. Meredith (1991), "FMS Failure Characteristics" (with) Proceedings of the 1991 National Decision Sciences Conference.

Vineyard, M.L. and S. Zeltmann (1991),"Alternative Sources of Expertise for Expert Systems (with), The World Congress on Expert Systems.

Vineyard, M.L. and S. Zeltmann (1991), "The Role of Expert Systems in the Lifecycle of Human Expertise", Proceedings of the 1991 Information Resources Management Association International Conference.

Vineyard, M.L., S. Zeltmann and M. Parzinger (1991) "Solutions for Computer Software Maintenance Problems" Proceedings of the 1991 Information Resources Management Association International Conference.

Vineyard, M.L., and S. Zeltmann (1991), "A Conceptual Organization of the Human Expertise Lifecycle" , Proceedings of the 1991 National Decision Sciences Conference, 1991.

Vineyard, M.L., S. Zeltmann and M. Parzinger (1991), "Object-Oriented Analysis and Design: A New Approach to Controlling Systems Maintenance Costs? (with S. Zeltmann and M. Parzinger), Proceedings of the 1991 National Decision Sciences Conference, 1991.

Vineyard, M.L., J. Meredith and S. Zeltmann (1990) "A prototype Expert System for Implementing Computer-Based Manufacturing Systems", Proceedings of the 1990 Information Resources Management Association National Conference, 1990.

Vineyard, M.L. and J. Meredith (1990), "Maintenance Policy Effects On FMS Performance" Proceedings of the 1990 National Decision Sciences Institute Conference.

Vineyard, M.L., A. Raturi and J. Meredith (1987), "Heuristic Part Selection Procedures for Flexible Manufacturing Systems", Proceedings of the IXth International Conference on Production Research.

BOOK PUBLICATIONS

Chong, P., T. Chuang, M. Chang, and J. Chen (2003). "Optimal Purchase Decision Criteria for Information Technology," Book Chapter of Managing IT in Government, Business & Communities, Idea Group Inc

Ogunmokun, Gabriel O and Gabbay, Rony (2004), "International Business and Cross-Cultural Marketing: Contemporary Research in Selected Countries", Academic Press International, Singapore.

Ogunmokun, Gabriel O and Gabbay, Rony (2000), "Advances in International Marketing and Global Strategy", Academic Press International, Singapore

Ogunmokun, Gabriel O
and Gabbay, Rony (2000), "Issues in Marketing Management and Strategy", Academic Press International, Singapore

Ogunmokun, Gabriel O and Gabbay, Rony (1998)," Contemporary Issues in International Business and Marketing", Academic Press International, Singapore.

Ogunmokun, Gabriel O (1998), "Marketing in Papua New Guinea: An Overview of the Marketing Environment", in Pecotich A and Shultz, (1998) Marketing and Consumer Behaviour in East and South East Asia, Sydney: McGraw-Hill Company, Chapter 14.

Raturi, A., J. Meredith and M.L. Vineyard, (1988), "Heuristic Part Selection Procedures for Flexible Manufacturing Systems", Recent Developments in Production Research, Elsevier.