School of Business
Management, Marketing, Management Science Department
Bachelor of Business Administration in Marketing

4-Year Course Sequence to Graduation

Freshman - Fall Freshman - Spring
Course Credits Course Credits
ENG 120 English Composition 3 ENG 201 Writing 3
COM 119 Interpersonal Communication and Leadership 3 COM 120 Public Speaking 3
MAT 140 College Algebra w/Application or MAT 143 Pre-Calculus Algebra 4 MAT 232 Calculus for Business and Social Sciences 4
SCI 100 The Natural World: The Caribbean 3 SSC 100 An Introduction to the Social Sciences: A Caribbean Focus 3
FDS 100 Seminar 1 SCI Elective (BIO, CHE, MSC, NSC, PHY, SCI) 3
Computer Literacy Exam   PE .5
PE .5 Total Credits 16.5
Total Credits 14.5
   
Sophomore - Fall Sophomore - Spring
Course Credits Course Credits
ECO 221/222 Introduction to Macro-Economics/Introduction to Micro-Economics 3 ECO 221/222 Introduction to Macro-Economics/ Introduction to Micro-Economics 3
SPA/FRE 131 Spanish or French 4 SPA/FRE 132 Spanish or French Language 4
ACC 201 Financial Accounting 3 ACC 202 Management Accounting 3
CIS 101 Business Software Applications 3 CIS 210 Business Information Systems 3
BUS 112 Introduction to Business 3 MGT 301 Principles of Management or MKT 301 Principles or Marketing 3
PE .5 PE .5
Total Credits 16.5 Total Credits 16.5
Junior - Fall Junior - Spring
Course Credits Course Credits
MGT 301 Principles of Management or MKT 301 Principles or Marketing 3 MKT 429 Services Marketing 3
FIN 301 Fundamentals of Finance 3 MKT 430 Strategic Marketing 3
BUS 305 Business Communication or
BUS 351 Business Law
3 BUS 305 Business Communication or BUS 351 Business Law 3
MKT 334 Advertising & Promotional Strategy 3 DSC 325 Statistics for Management Decisions 3
MKT 428 Consumer Behavior 3 MGT 342 Human Resource Management 3
Total Credits 15 Total Credits 15
Senior - Fall Senior - Spring
Course Credits Course Credits
MKT 426 Marketing Research 3 DSC 410 Quantitative Methods 3
DSC 430 Production/Operations Management 3 BUS 436 Business Strategy 3
MKT 427 Personal Selling 3 MKT 416 Principle of Merchandising 3
BUS 474 Professional Development Seminar  1 MKT 422 International Marketing 3
Total Credits 10 BUS 475 Undergraduate Internship in Business 2
  Total Credits 14
Summer Junior or Senior
Course
Credits
BUS Elective: BUS 400 or Equivalent
3
*Elective must be approved by SOB Dean or DMMM Chair
**Optional**
(3)