Go To...

Directories

Legend:


STT = St. Thomas Campus,
St. Thomas, US Virgin Islands

STX = Albert A. Sheen Campus,
St. Croix, US Virgin Islands

STJ = St. John Academic Center,
St. John, US Virgin Islands

Ogunmokun, Gabriel, Ph.D.

Ogunmokun, Gabriel, Ph.D.

Associate Professor of Business
School of Business

Phone

STX:340-692-4148

JOURNAL PUBLICATIONS

Ogunmokun, Gabriel O and Fiona, M.Y. Chong (2009), “Determinants of foreign market entry mode decision: An exploratory study of business organisations in Australia” International Journal of Trade and Global Markets, Vol. 2, Nos. ¾.pp.336-346

Ling yee Li and Ogunmokun, Gabriel O (2008) “An Empirical Study of Manufacturing Flexibility of Exporting Firms in China: How do Strategic and Organizational Contexts Matter?”, Industrial Marketing Management, 37 pp. 738–751

Ogunmokun, Gabriel O, Iris Chin and Janelle McPhail (2005), “A Discriminant Analysis of Managers’ Perceptions of the Value of Marketing Research and Its Effect on Business Performance”, International Journal of Management, Vol 22 No 1, pp 32-40

Ogunmokun, Gabriel and Fiona M. Y. Chong (2005), “Management Worldview of International Marketing and its Effect on Export Performance”, An Exploratory Study of Exporting Companies in Australia” Amity Global Business Review, Vol. 1 No. 1 August.

Ogunmokun, Gabriel O and Ling yee Li (2004) “Product Development Process and Performance of Export Ventures: A Study of Exporting Companies in the People’s Republic of China” Journal of Asia Pacific Marketing, Special Issue, Vol. 3 No. 2/3 pp. 84 - 98

Ogunmokun, Gabriel O and Ling yee Li (2004) “Strategic Marketing Planning Process and Variations in Export Performance: A Case of Exporting firms in China” Journal of International Business and Entrepreneurship Development, Special Issue, Vol. 2 No. 2 pp. 99 - 104

Ogunmokun, Gabriel O and Simone Ng (2004), “Factors Influencing Export Performance in International Marketing: A Study of Australian Firms” International Journal of Management, Vol. 21, No 2, June, pp. 172 – 185.

Ogunmokun, Gabriel O and Janine Wong (2004) "Determinants of marketing adaptation/globalization practices of Australian exporting firms”, World Review of Science, Technology and Sustainable Development, Vol. 1, No 1, pp. 81- 92.

McClymont Hoda, Ogunmokun, Gabriel O and Aliakabari Judith (2004), "An exploratory examination of the marketing philosophy utilization in the health industry: A case of preventative family home visiting health program in Australia" Journal of Problems and Perspectives in Management. pp. 46-58

Li Ling-Yee and Ogunmokun, Gabriel O (2003), “Effect of Marketing Control on Export Venture Performance: The Moderating Role of Relationship Intensity and Market Dynamism”, Journal of Global Marketing, vol. 16, No 3, 2003, pp.5-29.

Li Ling-Yee and Ogunmokun, Gabriel O (2003), “The Effect of firm resources and export venture characteristics on export competitive advantages: An empirical analysis of exporting firms in the People’s Republic of China”, Journal of International Marketing and Exporting, Vol. 8, No 1, 2003, pp. 17-36.

Ogunmokun, Gabriel O and Ling yee Li (2001), “Marketing Control and Export Success: An Exploratory Study of Exporting Firms in the People’s Republic of China” Global Business Review, Vol.2 No 2, July – December, pp. 167-176

Li, Ling yee and Ogunmokun, Gabriel O (2001), “Effect of Export Financing and Supply-Chain Skills on Export Competitive Advantage”, Columbia Journal of World Business, Vol. 36 (3), pp. 260 – 279

Li, Ling yee and Ogunmokun, Gabriel O (2001), “The Influence of Inter-firm Relational Capabilities on Export Advantage and Performance: An Empirical Analysis” International Business Review, Vol. 10, pp. 399 – 420.

Li Ling-yee and Ogunmokun, Gabriel O (2001), “Marketing Planning and Export Performance: The Moderating Role of Firm Size, International Experience, Legal forms of Ownership and Company Diversification, Journal of International Marketing and Exporting, Vol. 6, No 1 pp. 26-46

Li, Ling yee and Ogunmokun, Gabriel O (2000), “The Effect of Flexibility on Export Venture Performance: The moderating Roles of Environment, Control and Cooperation Factors”, Journal of Global Marketing, Vol. 14, Number 3 pp. 99 - 126

Ogunmokun, Gabriel O and Simone Ng (2000), “Managerial Perceptions of Export Motivation and Problems: A Comparative Study of Small versus Medium to Large Exporting Firms in Australia”, International Journal of Management, Vol. 17, No  4, December, pp. 451 – 460.

Ogunmokun, Gabriel O and Li, Ling-yee (1999), “Globalization Versus Adaptation in International Marketing: A Study of Exporting Companies in the People’s Republic of China”, Asian Academy of Management Journal, Vol. 4, No 2, July, pp. 23 - 38

Ogunmokun, Gabriel O and Ng, Simone (1999), “Environmental Scanning Practices and Export Performance in International Marketing: A Study of Australian Exporters”, International Journal of Management, Vol.16, No 1 March, pp.9 – 20.

Ogunmokun, Gabriel O, Shaw, Robin N and FitzRoy, Peter T (1999), “Determinants of Strategic Planning in Small Business: An Exploratory Investigation of Small Business Organizations in Australia”, International Journal of Management, Vol. 16, No 2, June pp. 190-202.

Ogunmokun, Gabriel O and Ng, Simone (1998), “An Investigation of the Problems Encountered by Exporters in International Marketing and Factors Influencing Exporting: A Study of Australian Exporters”, Journal of International Marketing and Exporting, Vol 3, No 2 August, pp. 123-133

Li, Ling-Yee and Ogunmokun, Gabriel O (1998), “Export Performance and Strategic Control: A Comparative Study of Successful versus Unsuccessful Export Ventures in the People’s Republic of China”, International Journal of Management. Vol 15, No 4 December, pp. 420-430

Ogunmokun, Gabriel O (1998), “Planning: An Exploratory Investigation of Small Business Organizations in Australia”, International Journal of Management. Vol. 15, No. 1 March, pp. 60-71

Ogunmokun, Gabriel O; Chan Lai Ning Hidi and Ling-Yee Li  (1997), “An Exploratory Study of the Pricing Practices of Canadian and Hong Kong Businesses”, International Journal of Management. Vol. 14, No. 2 June, pp. 168-178  

Ogunmokun, Gabriel O; Lee Ching Mann, Tara and Li, Ling-Yee (1997), “Advertising Practices of Canadian and Hong Kong Businesses: An Exploratory Comparison”, International Journal of Management Vol. 14, No. 3 September, pp. 468-475

Ogunmokun, Gabriel O and Fidalgo, Sandra (1996), “Training and Development: Some Insights into the Marketing Problems and Training Needs of Western Australian Companies”, International Journal of Management, Vol.13 No.4 December, pp. 483-494

Ogunmokun, Gabriel O and FitzRoy, Peter T (1995), “Australian Small Business Objectives and the Marketing Concept: An Exploratory Study”, International Journal of Management, Vol. 12 No. 1 March, pp. 44-55.

Jack Yeung, J.K.W., Foster, John and Ogunmokun, Gabriel O (1995), “Marketing Information Needs and IT Usage among Very Small Businesses in Hong Kong”, Journal of Management Systems, Vol. 7, 1, 45-58.

Ogunmokun, Gabriel O (1984), “A Study of the Problems of Small Businesses in Vanuatu Urban Areas: Port Vila and Luganville – Santo”, Pacific Journal of Management, Vol. 2, No. 1, pp 63-72

Ogunmokun, Gabriel O (1983), “The Role of Personnel Management in Organizational Effectiveness”, Pacific Journal of Management, Vol. 1, No. 1, pp 16-23

CONFERENCE PROCEEDINGS PUBLICATIONS

Ogunmokun, Gabriel O, Daniel Tripolitano and Janelle Rose (2010), “Environmental Sustainability and Green Marketing: A Study of Business Organizations in Australia”, published in the International Federation of Scholarly Association of Management (IFSAM) Conference Proceedings, Paris, France.

Ogunmokun, Gabriel O, Hariman Kasuma and Janelle Rose  (2010), A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry, “Academy of World Business, Marketing and Management Development, Conference Book” Oulu, Finland pp. 569-577

Ogunmokun, Gabriel O and Tafadzwa E.L. Nyanzunda (2010), “A Study of Export Planning, Market Research and Managerial Perception of Export Barriers in Zimbabwe”, published in the International Federation of Scholarly Association of Management (IFSAM) Conference Proceedings, Paris, France

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2010), “Managing and Marketing Organizations in an Era of Global Economic Uncertainty and Environmental Complexity”, Academy of World Business, Marketing and Management Development, CD of Conference Proceedings”, Oulu, Finland, Vol. 4 No 1, pp. 1-923

Janelle Rose and Ogunmokun, Gabriel O (2008), “Improving Usage of Self-Service Banking Technologies among Mature Consumers”, Academy of World Business, Marketing and Management Development, Conference Proceedings, Rio de Janeiro, Brazil Volume 3, No 1.pp.157-165

Ogunmokun, Gabriel O, Elaine Chen Hsin Tang and Janelle Rose (2008), “Strategic Marketing Planning Practices and Business Performance: An Examination of Small and Medium Sized Business Organizations in Singapore” Academy of World Business, Marketing and Management Development, Conference Proceedings, Rio de Janeiro, Brazil Volume 3, No 1.pp.474-485

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2008), “Managing and Marketing Organizations in an Era of Global Complexity”, Academy of World Business, Marketing and Management Development, CD of Conference Proceedings, Rio de Janeiro, Brazil, Vol. 3 No 1, pp.1-1045

Ogunmokun, Gabriel O and Ling-yee Li (2006) “Manufacturing flexibility and export performance: An exploratory Investigation” 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp.1184-1191

Ogunmokun, Gabriel O and Fiona Chong (2006) “The effect of demographic factors on ethnocentric versus non-ethnocentric strategic pre-dispositions of exporting companies in international business” 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp. 2110-2117

Ogunmokun, Gabriel O,  Daniel Tripolitano and Ali Quazi (2006) “Green marketing practices and business performance” 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1. pp. 1658-1665

Raja Peter and Ogunmokun, Gabriel O (2006) “Immigrants’ Consumer Adaptation: A case of South Asians in Western Australia” 2006 Academy of World Business, Marketing and Management Development, Conference Proceedings, Paris, France, Volume 2, No 1.pp. 1417-1434

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2006), “Business across Borders in the 21st century” Academy of World Business, Marketing and Management Development CD of Conference Proceedings” Paris, France, Vol. 2 No 1,  pp.1-2201

Ogunmokun, Gabriel O, Tiana Hopper and Hoda McClymont (2005), “Strategy implementation and organizational performance: A study of private hospitals”, published in the Australian Business and Behavioural Sciences Association Conference Proceedings

Tiana Hopper, Ogunmokun, Gabriel O and Hoda McClymont (2005), “The Effect of Strategic Marketing Planning Practices on performance: A study of Australian private hospitals”, published in the Australian Business and Behavioural Sciences Association Conference Proceedings.

Ogunmokun, Gabriel O and Ling-yee Li (2005), “A Study of the Strategic Behaviour Influencing Export Performance in International Marketing” Business and Information, Academy of Taiwan Information Systems Research Conference Proceedings- pp 1-12

Ogunmokun, Gabriel O and Iris Chin (2005), “Public Relations Practices and Organizational Performance”, Business and Information, Academy of Taiwan Information Systems Research Conference Proceedings- pp 1-8

Tiffany Hardy, Ogunmokun, Gabriel O and Caroline Winter (2005), “An exploratory study of factors influencing campers loyalty to camping site in the tourism industry”, published in the 19th ANZAM Conference Proceedings 7-10 December

Jared Young, Ogunmokun, Gabriel O and Caroline Winter (2005), “Competitive Marketing Strategy and Performance: An Exploratory Study of Small – Medium sized Retail firms in Australia” published in the 19th ANZAM Conference Proceedings 7-10 December

McClymont Hoda, Ogunmokun, Gabriel O and Ali Akbari Judith (2004), “Marketing in the Health Care Industry: An Australian Exploratory Study”, Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.241-248

Ogunmokun, Gabriel O and Janine Wong (2004) "Marketing Adaptation and Export Performance: An Exploratory Study of Australian Exporting Firms" Advances in Global Business Research, Vol. 1 No 1 Proceedings of the 2004 Academy for Global Business Advancement, Texas A & M University at Commerce, Texas, USA Hosted in New Delhi, India, January 7-9, 2004 pp. 73-77

Ogunmokun, Gabriel O and Janine Wong (2004) "Factors Influencing the Level of Marketing Mix Adaptation in International Marketing: A Study of Australian Exporting Companies" Advances in Global Business Research, Vol. 1 No 1 Proceedings of the 2004 Academy for Global Business Advancement, Texas A & M University at Commerce, Texas, USA Hosted in New Delhi, India, January 7-9, 2004 pp. 382-385

Ogunmokun, Gabriel O, Iris Chin and Janelle McPhail (2004), “Marketing Research Practices and Company Performance” Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.946-958

Ogunmokun, Gabriel O and Chong M.Y. (2004), “Strategic Predispositions and Export Performance: A Study of Organizations with an Ethnocentric Versus Non-Ethnocentric Worldview of International Marketing”, Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp.997-1002

Stevenson, Helen, Jocumsen, G and Ogunmokun, G (2004) ”Internal Marketing Practices: A Comparative Study of SME and Large Manufacturing Businesses in Australia”, Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp. 1043-1062

Ogunmokun, Gabriel O and Ling-yee Li (2004), “Preliminary Assessments of New Product Ideas and its Effect on Export Performance: A Study of Exporting Companies in the People’s Republic of China” Academy of World Business, Marketing and Management Development Conference Proceedings, Gold Coast, Australia, Vol No 1, pp. 1289 - 1300

Ogunmokun, Gabriel O, Kusuman, H., McClymont H (2004), “Strategic Marketing Planning Practices of Pharmaceutical Retail Stores in the Australian Health Care Industry”, American Society of Business and Behavioural Sciences, Conference Proceedings, 8th International Conference, Cairns, Queensland, Australia.

McPhail, J., Ogunmokun, Gabriel O (2004), “Determinants of Senior Consumers' Usage Level of Self-Service Banking Technologies”, published in the American Society of Business and Behavioural Sciences, Conference Proceedings, 8th International Conference, Cairns, Queensland, Australia.

Ogunmokun, Gabriel O, Gabbay, Rony and Rose, Janelle (2004), “The Challenge of Inter-Disciplinary Perspectives and Globalization in the 21st Century”, Academy of World Business, Marketing and Management Development, CD of Conference Proceedings” Gold Coast, Australia, Vol. 1 No 1, pp. 1-1405.

Ogunmokun, Gabriel O and Li Ling-Yee, (2003), “A Comparative Study of Successful Versus Unsuccessful Export Ventures and their Strategic Marketing Planning Formulation and Implementation Process:  A Case of Exporting Firms in China”, World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 – 14 June 2003, pp.668-672.

Li Ling-Yee and Ogunmokun, Gabriel O (2003), “An Exploratory Study of the Moderating Influence of Export Venture Characteristics on the Resources based View of Export Competitive Advantages”, World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 – 14 June 2003, pp.663-667.

Quintal, V. and Ogunmokun, Gabriel O (2003), “Marketing Education Factors Influencing Students’ Level of Satisfaction: A Comparative Study of Satisfied Versus Unsatisfied Higher Education Students in Australia”, World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 – 14 June 2003, pp.229-231.

Theingi, Ogunmokun, Gabriel O and S. Purchase  (2003), “International Marketing Resources and Export Performance: An Exploratory Study of Small – Medium Sized Firms in Thailand”, World Marketing Congress Proceedings, Curtin University of Technology, Western Australia, Australia, 11 – 14 June 2003, pp. 639-643.

Ogunmokun, Gabriel O, McPhail Janelle and Iris Chin (2003), “Australian business organizations perceptions of the value of formal marketing research: A comparative study of firms with high versus low level of performance”, Australian and New Zealand Marketing Academy Conference Proceedings, University of South Australia, Adelaide, December 1-3, pp. 1617-1624

Theingi and Ogunmokun, Gabriel O (2002), “The Impact of Control, strategy and Market Entry Decision Process on Export Performance: An Exploratory Study of Small –Medium Sized Firms in Thailand” 27th Macro marketing Conference Proceedings in the Asia Pacific Century, University of New South Wales, Sydney, Australia, June 11-14, pp. 16-32.

Quintal, V. and Ogunmokun, Gabriel O (2002), “Factors Influencing Choice in International Education” published in the 16th Australian International Education Conference Proceedings, Hobart, Tasmania, Australia, 30th September– 4th October 2002.

Ogunmokun, Gabriel O and Li, Ling-yee (1999), “Marketing Control and Variations in Export Performance: An Investigation of Exporting Companies in the People’s Republic of China”, published in ANZMAC99  November 28th – 1st December, Conference Proceedings.

Ogunmokun Gabriel O (1999), “A Study of Export Performance and the Problems Encountered In Exporting”, Academy of International Business Conference Abstract Proceedings, Southern East Asia Region, Melbourne, July 8-10 p. 11

Ogunmokun, Gabriel O and Li, Ling-yee (1999), “Marketing Concept Philosophy and Performance: A Case of Exporting Companies in the People’s Republic of China”, World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX pp. 171-173

Li, Ling-yee and Ogunmokun, Gabriel O (1999), “Determinants of Export Performance: Research Evidence from Mainland China”, World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX p. 161

Iswariah, Sheila and Ogunmokun, Gabriel O (1999), “Green Environmental Marketing: An Exploratory Investigation of Business Organizations in Australia”, World Marketing Congress Proceedings, Malta, June 23 - 26, Vol. IX p. 111

Li, Ling-yee and Ogunmokun, Gabriel O (1998), “Marketing Orientation and Performance in International Marketing: An Investigation of the Exporting Companies in the People’s Republic of China”, in Ogunmokun, Gabriel O and Gabbay, Rony (1998), Contemporary Issues in International Business and Marketing, Academic Press International, Chapter 3.

Li, Ling-yee and Ogunmokun, Gabriel O (1998), “The Effect of Marketing Planning on Export Performance: The Moderating Roles of Firm Size, Environmental Hostility, Control and Flexibility -A Study of Exporting Firms in the People’s Republic of China”, American Marketing Association, 1998 Marketing Exchange Colloquium, Conference Proceedings, Vienna, July 23 - 25, p. 467.

Ogunmokun, Gabriel O and Li, Ling-yee (1997), “Strategic Control and Export Performance in International Marketing: An Exploratory Study of Exporting Companies in the People’s Republic of China”, published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Ogunmokun, Gabriel O and Ng, Simone (1997), “Export Practices in International Marketing: A Study of Australian Firms”, published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Li, Ling Yee and Ogunmokun, Gabriel O (1997), “Marketing Flexibility and Export Performance: A Study of Exporting Companies in the People’s Republic of China” published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Amonini, Claudia and Ogunmokun, Gabriel O (1997), “Strategic Marketing Planning Practices: A Study of Australian Small Business Organizations”,  published in the Eighth Biennial World Marketing Congress Proceedings, Malaysia, June 24 - 27, Vol. VIII

Ogunmokun, Gabriel O (1996), “Planning in Australian Small Business Organizations”, Small Enterprise Association of Australia and New Zealand Asia Conference Proceedings, September 21-23

Ogunmokun, Gabriel O, Lee, Ching Mann Tara and Li, Ling-Yee (1996), “Promotion Objectives and Advertising Budgeting Methods: A Study of Canadian and Hong Kong Businesses”, Marketing Educators, Conference Proceedings, pp. 178-186.

Ogunmokun, Gabriel O and Birkhead, Anthea A (1996), “Foreign Market Information Prentices: A Study of Australian Exporting Firms”, ANZAM’96 Conference Abstract Proceedings, Wollongong, New South Wales, Australia, p.12

Ogunmokun, Gabriel O and Fidalgo, Sandra (1996), “Marketing Concept Philosophy and Its Adoption: A Study of Western Australian Organizations”, ANZAM'96 Conference  Abstract Proceedings, Wollongong, New South Wales, Australia, p.69

Ogunmokun, Gabriel O (1996), “Tourism Marketing: A Study of the Latrobe Valley in Victoria, Australia”, ANZAM’96 Conference Proceedings, Wollongong, New South Wales, Australia, p.79

Ogunmokun, Gabriel O, Shaw, Robin N and FitzRoy, Peter T (1996), “Factors Affecting Strategic Planning Practices in Small Business Organizations”, ANZAM'96 Conference Abstract Proceedings, Wollongong, New South Wales, Australia, p.137.

Ogunmokun, Gabriel O and Fidalgo, Sandra (1995), “Marketing Problems and Training Needs: An Exploratory Study of Western Australian Firms”, published in the Conference Proceedings, Marketing Educators and Researchers’ International Conference, Brisbane, Australia, July 2-5.

Ogunmokun, Gabriel O; Chan, Lai Ning Hidi and Li, Ling-yee (1995), “International Pricing Decisions: A Comparative Study of Hong Kong and Canadian Businesses”, International Conference on Global Business in Transition, Prospects for the twenty first Century, Conference Abstract Proceedings, Hong Kong, pp.14-16.

Ogunmokun, Gabriel O; FitzRoy, Peter T. and Shaw, Robin N (1995), “An Exploratory Study of Strategic Planning Behaviour in Australian Small Business: Expectancy Planning Model" published in the Academy of International Business Conference Proceedings, Seoul, Nov. 14-19.

Li, Ling-yee and Ogunmokun, Gabriel O (1993), “Pricing Decisions of Manufacturing Industries in Hong Kong and Mainland China and Its Implications for International Marketing”, American Chinese Management Educators (ACME) Association Annual Conference, Conference Proceedings, Los Angeles, USA, August, pp.431-433.

Yeung, Jack; Ogunmokun, Gabriel O and Foster, John (1993), "A Study of Hong Kong Small Business Organizations' Computerization of Marketing Information Systems” Conference Proceedings, ENDEC World Conference on Entrepreneurship, Singapore, July 15-17, pp. 500-509.

BOOK PUBLICATIONS

Ogunmokun, Gabriel O and Gabbay, Rony (2004), “International Business and Cross-Cultural Marketing: Contemporary Research in Selected Countries”, Academic Press International, Singapore.

Ogunmokun, Gabriel O and Gabbay, Rony (2000), “Advances in International Marketing and Global Strategy”, Academic Press International, Singapore

Ogunmokun, Gabriel O and Gabbay, Rony (2000), “Issues in Marketing Management and Strategy”, Academic Press International, Singapore

Ogunmokun, Gabriel O and Gabbay, Rony (1998),” Contemporary Issues in International Business and Marketing”, Academic Press International, Singapore.

Ogunmokun, Gabriel O (1998), “Marketing in Papua New Guinea: An Overview of the Marketing Environment”, in Pecotich A and Shultz, (1998) Marketing and Consumer Behaviour in East and South East Asia, Sydney: McGraw-Hill Company, Chapter 14.