University of the Virgin Islands senior Recaldo Richardson won the
Student Addy Award for Best of Show for his advertising campaign at
the 2011 Addy Awards held on April 30, on St. Thomas. Presented by
the American Advertising Federation (AAF) of the U.S. Virgin
Islands, the award show recognizes outstanding advertising in the
Virgin Islands. Richardson won for his "I Am Drama: School of
Theatrical Arts" campaign. It included print, radio and television
advertising. Richardson, president of the AAF UVI Ad Club, also
created a Facebook page for the campaign.
"Winning this award was the crowning achievement thus far in my
advertising and marketing career," Richardson said. He called it "a
jewel in the crown of my academic achievements." Richardson, who is
majoring in business administration with a concentration in
marketing, hopes to own an advertising agency and be a marketing
UVI Ad Club members assisted the AAF USVI in the organization of
the event, including serving as red carpet photographers, award
delivery ushers and helping with registration and payment. The
members also celebrated on stage with Richardson while receiving a
standing ovation from the audience.
Members of the AAF UVI Ad Club hope to attend the AAF student
conference in the Fall.