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Website Management
Meet the WebmasterMoneca Pinkett was appointed to the position of webmaster of the University of the Virgin Islands in January of 2012. As webmaster, she trains content contributors, manages SharePoint database, oversees the Website Committee, analyzes website traffic and ensures website branding compliance.
As UVI webmaster, Pinkett's responsibilities include working in close collaboration with UVI administrators, faculty and staff to upgrade web pages and sections on a timely basis and to design and produce additional University web pages or sections, as needed.
Moneca Pinkett
Webmaster
St Thomas Campus
mpinket@uvi.edu
Content Publishing TrainingDecentralized website management has been utilized by the University of the Virgin Islands since 1994. The home page is controlled by the Public Relations Office, which adds releases to the News & Updates, as well as information for the news archive, Bulletin Board and events calendar. The Public Relations Office updates About UVI, Strategic Plans, Reichhold Center for the Arts and Public Relations website sections of the UVI website. UVI’s official Facebook, YouTube channel and blogs (We are UVI and UVI Today photo blog) are also maintained by the Public Relations Office. UVI components and departments are responsible developing content for their respective sections of the website. The webmaster manages the UVI website and assists components with their layout, graphics and audience development needs. In 2008, UVI integrated the Microsoft SharePoint 2007 content management system. Content contributors have the ability to add and edit certain page content without IT support. SharePoint provides state-of-the-art content management features including scheduling, workflow and project management. For security reasons, content management features are only available to trained users and cannot be used by regular site visitors. Training sessions for UVI website contributors are conducted each semester. Individuals interested in managing their department’s section of the UVI website. During the first level of training, participants will learn how to log-in to SharePoint, utilize the page edit menu; navigate the tool bar menus to edit a page, layout a page, and make a table; preview a webpage, and publish a webpage. During the second level of training, participants will learn how to upload graphics, forms and brochures into their respective websites. Training is available for UVI faculty & staff only. | Quick Reference LinksWebsite Redesign Project |
Website CommitteesThe Website Committee discusses and provides strategic direction for UVI’s website. This year, the Website Committee is charged with redesigning the UVI website by July 31, 2013.
Website Leadership Committee meets each semester to ensure long-term financing, communicate new institutional initiatives, new branding and marketing strategies, and lead the charge in content development and maintenance.
Website Development Committee meets twice a semester to approve new website navigation structure and prioritize web projects. The committee reviews current content and delegates content generation. The committee will also collaborate with the Website Leadership Committee and the Office of Public Relations to set the tone and theme for content and style of the overall UVI website. The Website Development Committee will not exceed 20 members (including student representatives). Members can serve in multiple subcommittees, if desired. Website Content & Layout Subcommittee meets weekly to develop content outlines for the gateways and non-departmental sections of the new UVI website. Content determines website layout, design, and functionality. The Website Content & Layout Subcommittee will not exceed 10 members (including student representatives). - January 18, 2013 - employee directory
- January 25, 2013 - schools & colleges
- February 1, 2013 - Current Students gateway
- February 8, 2013 - Alumni gateway
- February 15, 2013 - Prospective Employees gateway
- February 22, 2013 – Lifelong Learners gateway
- March 1, 2013 – Media gateway
- March 8, 2013 – Administration landing page
- March 15, 2013 – UVI homepage
- March 22, 2013 – Prospective Students gateway
- April 5, 2013 – Parents, Families & Community gateway
- April 12, 2013 – Educators & Guidance Counselors gateway
- April 19, 2013 – Research landing page
- May 3, 2013 – Academics landing page
- May 10, 2013 – Community landing page
- May 17, 2013 – Student Life landing page
- May 24, 2013 - Enrollment section
- May 31, 2013 - Prospective Partners & Donors gateway
Website Redesign Goals- Restructure website navigation and architecture to enable target audiences to efficiently and effectively find information
- Decrease average page load time
- Baseline (September 2012) = 8.53
- Current State (December 2012) = 6.13
- Short-Term Goal (September 2013) = 5.5
- Long-Term Goal (September 2015) = 5.0
- Increase in average employee response to “Are you able to easily find the information you’re looking for?” Scale 1 (Very Easily) to 5 (Very Difficult)
- Current State (November 2012) = 2.8
- Short-Term Goal (September 2013) = 3.0
- Long-Term Goal (September 2015) = 4.0
- Redesign the graphical appearance to improve website appeal and traffic
- Increase total monthly visits
- Baseline (September 2012) = 50,429
- Current State (December 2012) = 39,849
- Short-Term Goal (September 2013) = 54,211
- Strategic Plan #3F Goal (April 2015) = 57,994
- Long-Term Goal (September 2015) = 60,000
- Increase average visit durations
- Baseline (September 2012) = 3:40
- Current State (December 2012) = 2:30
- Short-Term Goal (September 2013) = 4:00
- Long-Term Goal (September 2015) = 4:20
- Increase in average student response to “Do you like the look and feel of the UVI website?”Scale 1 (Poorly Designed) to 5 (Well Designed)
- Current State (November 2012) = 2.95
- Short-Term Goal (September 2013) = 3.5
- Long-Term Goal (September 2015) = 4.0
- Integrate a content management system that empowers contributors to easily maintain web content
- Increase in average content contributor response to “Do you like our current content management system?” Scale 1 (I hate it) to 5 (I love it)
- Current State (November 2012) = 2.87
- Short-Term Goal (September 2013) = 3.5
- Long-Term Goal (September 2015) = 4.0
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