Objectives of Communication Program:

Students in communication should be able to perform at least six of the following tasks (depending on their concentrations):

  1. Identify all of the channels of mass communication their pattern of ownership, the nature of their message structure and the features and liabilities of each channel. (COM-110)
  2. Articulate the various theories of communication and be able to apply this knowledge to specific communication situations. (COM-360)
  3. Write a news story and demonstrate the ability to reconstruct that story for use in print media, radio, television and social media. (COM-308-310)
  4. Create and manage a public relations campaign, including the organization of an event. (COM 315-350)
  5. Write, record, produce and deliver an audio or audio/video product suitable for use on radio and/or television. (COM-205,340,430, 211 etc.)
  6. Create PowerPoint presentations in combination with speeches that utilize best practices, outstanding graphics, and multi-media.
  7. Accumulate a portfolio of media products, news stories, press releases, photojournalistic essays, radio, television, multimedia, social media, webpage content and show competence in the use of each media channel. 
  8. Demonstrate professional knowledge of the field of communication in which they have chosen to concentrate.
  9. Students should be able to identify and understand the effective use various public relations tools used to communicate a company or organization's image or brand. These include press releases, print ads, radio ads, TV ads, posters and other materials.  (Comm 315)
  10. Students will gain an understanding of the roles and responsibilities of a Public Relations Officer or Agency within business organizations. (Comm 315)
  11. Students should demonstrate competence with conducting an interview with a guest expert in a manner suitable for radio, print media or television.

Assessment:

In the final months of senior year, students will bring forth to a committee of communication professors demonstrable evidence of accomplishment in each of the areas identified in the objectives above.  In the course of developing the senior seminar project, communication students should give evidence in their presentation of competence in at least six of the areas identified above. During Senior Seminar, communication faculty will evaluate communication students to ascertain their achievement in those areas.