The UVI Public Relations Office (PRO) manages the brand and image of the University of the Virgin Islands through internal, local and regional avenues, while expanding the University’s national and international profile through news, media relations, publication production, advertising, publicity, marketing and the UVI website. The office creates strategy to best position the University, utilizing traditional and emerging media, building key relationships, and anticipating stakeholders’ needs. The Public Relations Office also establishes policy and protocol.

The following list encompasses many of the functions of the Public Relations Office:


The PRO manages UVI’s official advertising campaigns through radio, television, print and social media


The PRO ensures that the University is always presented in an easily identifiable, clear and consistent manner, utilizing the University’s logo, wordmark and other official UVI images – while maintaining a professional look and adhering to all UVI standards. The brand also sets the standard of a highly respected student population.


The PRO shares information with internal stakeholders by providing regular updates, emergency notifications, and special announcements to UVI employees, faculty and staff.


The PRO utilizes advertising, public relations, social media, publications and a web presence to promote UVI accomplishments, events and services.

Media Relations

The PRO works with the media to share UVI news, information and stories about the University by building solid relationships with members of the media.


The PRO provides oversight and guidance for many UVI publications


The PRO manages the UVI website and monitors the online presentation of UVI on the Internet.

The Public Relations Office staff includes:

Lois Rivera Administrative Assistant (340) 693-1059
Tamika Thomas Williams Acting Director of Public Relations (340) 693-1056
Public Relations Office's fax number is (340) 693-1055.