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VI-SBDC to Hold Power of Email Marketing with Social Media Engagement Workshop – Dec. 2-3

The VI Small Business Development Center, in collaboration with Constant Contact will present workshops titled “Are You Really Connected? The Power of Email Marketing: Featuring Social Media Engagement.”

On St. Croix, the workshop will be held on Wednesday, Dec. 2, in the Great Hall on the Albert A. Sheen Campus.

On St. Thomas, the workshop will be held on Thursday, Dec. 3, in the Administration and Conference Center, first-floor conference room, on the St. Thomas Campus. Both workshops are from 9 a.m. to noon.

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.

Attendees of this presentation will learn:

  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful

Sixcia Devine is the South Florida regional development director for US Hispanic Markets for Constant Contact, an online marketing solutions company for small businesses. Devine guides entrepreneurs to connect their products and services with growth markets using online and email marketing solutions.

Learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types – newsletters and announcements. Register today at www.sbdcvi.org. Seating is limited.  This workshop provides the opportunity for some hands-on training. Attendees are encouraged to bring their laptops, tablets and/or smartphones.  
 The workshop is $70.00 per session, $50.00 for members of VI SBDC partner organizations with valid identification and $45.00 for UVI students, staff and faculty with valid identification. Attendees will receive a free trial membership with Constant Contact and continental breakfast. For more information contact Mary Joe Williams at visbdcstt@uvi.edu or Hazel Jones at visbdcstx@uvi.edu