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CES: MarketMaker and MarketReady Workshop

August 11, 2015

07:00 PM - 08:30 PM

Melvin Evans Center, Room 401 on the Albert A. Sheen Campus on St. Croix

Stafford Crossman, 340-692-4071, scrossm@live.uvi.edu


The University of the Virgin Islands Cooperative Extension Service, Agriculture & Natural Resources Program and the Southern Risk Management Education Center will hold a workshop on MarketMaker and MarketReady on Tuesday, August 11, 2015, 7:00 – 8:30 p.m., in the Melvin Evans Center, Room 401 on the Albert A. Sheen campus. Please join us as Ronald L. Rainey, Professor, Co-Director SRMEC & Program Director of CARS, University of Arkansas will discuss two marketing resources to help farmers enhance their marketing efforts:

  1. MarketReady - is a program designed to help farmers understand the processes and systems needed to develop/manage supplier relationships.
  2. MarketMaker - is an online marketing resource designed to help connect buyers and sellers of agricultural food products. The free online tool transparently maps out food systems from the farm to the retailer.

The National MarketMaker Partners Network is a growing partnership of Land Grant Universities, Departments of Agriculture, and food and agricultural organizations investing in a coordinated effort to build a virtual infrastructure that brings healthier, fresher, and more flavorful food to the average consumer. The MarketReady Training program addresses the market development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and food service buyers. The workshop is sponsored by the University of the Virgin Islands Cooperative Extension Service and the Southern Risk Management Education Center. For more information, please contact Stafford Crossman at 692-4071 or email scrossm@live.uvi.edu 

Cooperative Extension Service

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