School of Business
Management, Marketing, and Construction Management Department
Bachelor of Business Administration in Marketing
The Bachelors of Business Administration in Marketing is all about being strategic,
creative and dynamic. The BBA program gives students an understanding of basic problems
and functions in marketing, and also allows students to develop in-depth exposure
to specialized areas according to their interests. Also, students learn to measure
market demand, manage promotions and analyze market research to gain a competitive
advantage. Moreover, they gain insights and real-world knowledge from marketing industry
specialists, with a focus on topics such as advertising, international marketing,
consumer behavior, public relations and promotion management. The marketing curriculum
emphasizes the skills needed for successful and responsible careers in advertising,
promotion, sales and sales management, product management, research, and many other
related areas.
All requirements for the Bachelors of Business Administration in Marketing can be
completed on either the St. Thomas campus or the Albert A. Sheen campus on St. Croix.
Career Options
Prospective students interested in the Bachelors of Business Administration in Marketing
can enter career path in the following areas and an array of other careers that require
marketing specialists.
- Marketing Specialist or Analyst
- Sales Coordinator
- Corporate Sales Manager
- Public Relations
- Marketing Director
Additional Information
For More Information Contact
| Title | Name |
|---|---|
| Dean | Dr. Kendra L. Harris |
| Department Chair | Dr. Paul Flemming |
| Administrative Assistant | Ms. Deanna Blyden |