School of Business
Management, Marketing, Management Science Department
Bachelor of Business Administration in Marketing

Graduation Requirements

To qualify for a Bachelors of Business Administration in Marketing, students must successfully complete 123-124 credit hours (exclusive of physical education) including the general education requirements, the required courses in the major field, and such additional courses as they may select with the assistance of their faculty advisors to meet the requirements of the major. Students in the School of Business pursuing a Bachelors of Business Administration in Marketing are required to earn a minimum grade of “C” in all required courses in Business Administration and the area of concentration. All requirements for the degree can be completed on either campus the St. Thomas campus or the Albert A. Sheen campus on St. Croix except where noted.

A. Required courses in Business Administration:  

Credits

ACC 201 Financial Accounting

3

ACC 202 Management Accounting

3

BUS 112 Introduction to Business

3

BUS 305 Business Communication

3

MKT 301 Principles of Marketing

3

MGT 301 Principles of Management

3

MGT 342 Personnel Management

3

BUS 351 Business Law

3

DSC 325 Statistics for Management Decisions

3

DSC 410 Quantitative Methods

3

DSC 430 Production/Operations Management

3

FIN 301 Fundamentals of Finance

3

BUS 436 Business Strategy

3

BUS 474 Professional Development Seminar

1

BUS 475* Undergraduate Internship in Business 

2

CIS 101 Business Software Applications

3

CIS 210 Business Information Systems

3

 

*Under exceptional circumstances and on approval by the Dean, student work experience may qualify for waiver and such credits made up by an elective course. Written applications for waiver, along with supporting documents, must be made a semester in advance.

B. The following courses in related fields are required: 

Credits

ECO 221** Introduction to Macro-Economics

3

ECO 222** Introduction to Micro-Economics

3

 

**Partially fulfils the general education requirements in the Social Sciences

C. The following Mathematics sequence is required:

Credits

MAT 140 College Algebra with Applications

4

and MAT 232 Calculus for Business and Social Sciences

4

CORE REQUIREMENTS: 

Students enrolled in the BBA in Marketing will complete the following MKT courses. Required courses are divided into a 24-credit core required for all students and 6-credits from elective courses selected by the student and his/her academic advisor.

The MKT core courses are listed below: 

  • MKT 334 Advertising and Promotion Strategy
  • MKT 416 Principles of Merchandising
  • MKT 422 International Marketing
  • MKT 426 Marketing Research
  • MKT 427* Personal Selling and Sales Management
  • MKT 428* Consumer Behavior
  • MKT 429* Services Marketing
  • MKT 430* Strategic Marketing

Electives

If selected from within the School of Business the electives may include any 300 or 400 level course or any course used in pursuit of a minor. The electives may not include courses which are part of general education or GBE requirements in the BA or BBA degree.

If selected from outside the School of Business the electives may include any course except courses which are part of the general education requirements for the BA or BS degree.

Summary of Requirements 

    General Education = 43-44 credits
    General Business Education = 48 credits
    Required Marketing Courses = 30-33 credits
    Electives = 6 credits
    Other Requirements (Physical Education) = 2 credits
    Total Credit Hours = 121-125 credits