School of Business
Management, Marketing, Management Science Department
Bachelor of Business Administration in Marketing

The Bachelors of Business Administration in Marketing is all about being strategic, creative and dynamic. The BBA program gives students an understanding of basic problems and functions in marketing, and also allows students to develop in-depth exposure to specialized areas according to their interests.  Also, students learn to measure market demand, manage promotions and analyze market research to gain a competitive advantage.  Moreover, they gain insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management. The marketing curriculum emphasizes the skills needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, research, and many other related areas.

All requirements for the Bachelors of Business Administration in Marketing can be completed on either the St. Thomas campus or the Albert A. Sheen campus on St. Croix.

Career Options

Prospective students interested in the Bachelors of Business Administration in Marketing can enter career path in the following areas and an array of other careers that require marketing specialists.

  • Marketing Specialist or Analyst
  • Sales Coordinator
  • Corporate Sales Manager
  • Public Relations
  • Marketing Director

Additional Information


For More Information Contact

Title Name
Dean Dr. Kendra L. Harris
Department Chair Dr. Paul Flemming
Administrative Assistant Ms. Deanna Blyden